Brand Guidelines

Table Of Contents

introduction

Within this style guide, we will establish what makes us unique, and the factors that are core to our brand and business. Our brand story provides context and meaning to the visual elements that represent us so that we can create a cohesive brand identity.

values

We are intersectional feminists that believe Black lives matter, no human can be illegal on stolen land, abortion should be safe and legal, and empathy can be taught.

Purpose

dark clothes for dark souls.

Vision

there's no such thing as too many black tees.

Mission

apparel & accessories for the weird & wonderful.

mood

adventurous
courageous
eccentric
fierce
imaginative
quirky
rebellious

voice

Our brand voice is a reflection of our fearless and eccentric nature, celebrating the imaginative and daring souls who challenge the norm.

We fearlessly confront challenges head-on and approach each obstacle with fierce determination. Our words carry the fiery energy of bravery, empowering our audience to face their fears and conquer the unknown with tenacity.

Our imagination knows no bounds

We encourage our audience to let their creativity run wild. We revel in the offbeat and peculiar, weaving imaginative tales that transport readers to whimsical realms where anything is possible. We embrace our rebellious spirit.

Our witty and playful tone keeps things interesting, ensuring our audience is always entertained and engaged. In our world, everyone has a voice, and we celebrate diversity and individuality. Our tone is also empowering, inclusive, and accepting.

Sounds

  • Fun
  • Casual
  • Quirky
  • Silly
  • Odd

Doesn't Sound

  • Angry
  • Polite
  • Professional
  • Rude
  • Hateful

logo

Primary logo, light
Primary logo, dark

brand mark

the rune.

colors

fonts

illustration

patterns

icons

The Fanciful Shoppe
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